Asus is literally going all-out with this years ZenFone 5 launch. Now we’re looking at a pure Android experience aka Android One with the new ZenFone Max Pro (M1). This is about to happen officially with the India launching coming up. Some leaked renders have all but confirmed that Android One is part of the ZenFone 5 Max Pro which we believe is the model ZB556KL.
Asus in their latest ZenUI have reduced the bloat more than ever and have increased the performance. There is a lot to like in the latest iteration of ZenUI but if you ask the general public, most likely they will desire a pure Android experience above all else.
So from the perspective of listening to the user base, creating an Android One model of the ZenFone makes a smart business move. In combination with a great price point and Asus could seriously make a big rebound in many markets with the launch of the ZenFone Max Pro (M1).
Our feeling is that this new model could strike a serious triple threat to the competition. First, huge battery. Second, cheap price. Third, pure Android OS. Those three factors could just be the ticket that Asus was hoping for. That said, brand recognition is still going to be a challenge in some markets.
Stay tuned for the full details of the ZenFone Max Pro (M1).
