Price reactions at ZenFone Max Pro M1 unveil events

We are still trying to digest what just happened. Judging by initial reactions to the price unveil for the ZenFone Max Pro, we’re not alone in the astonishment. There are a number of words you can use to describe our reaction. Amazed. Shocked. Confused. Bewildered. Happy.

The journey of the ZenFone series had be interesting in terms of pricing strategy. Frankly that’s part of the reason we are experiencing “shock and awe” right now. If  you look back at ZenFone 3 and ZenFone 4 launches in most countries, those events spoke volumes on what people thought of the price points. Dead air. Crickets. Silence. The prices were not what people were expecting or wanting given how competitively priced the ZenFone 2 series was. Typically the slide during the presentation when the prices are unveiled cause cheers and or clapping but that wasn’t really the case over the past couple of years with the ZenFone launch events.

Words are just that. But how about a visual of the reaction from the crowd at the ASUS Indonesia launch event? This reaction was for the ZenFone Max M1:

That’s out take, but what about other people? What are the potential customers saying about the price point that was unveiled. Here is a collection of comments made by people at the time of the price unveil in India and Indonesia. Folks we aren’t kidding here! These are legit quotes and here are some of our favorites. Given we speak English, we can’t tell you everything that was said because the events were out of Indonesia and India.

So there you have it. A snippet of what has been said about the price strategy by Asus is markets that are truly price sensitive. Negative commentary be gone. If you are looking for negative commentary regarding the ZenFone Max Pro M1 you’re just not going to find any.